Integrity has a meaning in theology and in morality: it means being the person that you say you are. The key to integrity is to keep you one person. Don't be this person in one environment, that person in the next.
I've known many people who would rip you off in a heartbeat, but then tell you that they have to rush off to church. Be one person, one consistent person, so at your funeral they're all talking about the same guy. I think once you do that, the universe seems to conspire to help you out."
—Dan John (strength coach)